Case Study: Blagoleks Strategic Development
“Thanks to the very kind and cooperative employees of SEEBA, I went through the BizEngine application, which aimed to determine the business health of the company I manage. The result of the analysis is a rather extensive report. It contains a GAP analysis, SWOT analysis, and extensive content guidelines for further business development aimed at sustainable growth.”
Introduction
Blagoleks, a small family-owned company with 12 employees, has been a notable player in the cosmetics and dietary supplements industry since its inception. Known for its brands Lifeline and Linoderm, Blagoleks has been under the leadership of Ivana Popović since 2010. Seeking to further enhance their business operations and strategic planning, Ivana participated in the CompeteForward program. This case study explores how CompeteForward’s comprehensive approach has facilitated Blagoleks’ journey towards sustainable business development.
Challenge
As a small family-owned business, Blagoleks faced challenges typical of many SMEs, including limited resources for strategic planning and business development. The company needed a structured approach to identify and address its weaknesses, enhance its competitive edge, and ensure sustainable growth.
Solution
CompeteForward Program, implemented by SEEBA and funded under the “Challenge to Change 3.0” by Sweden and its implementation partners SERDA and EDA. The program focuses on digital innovation, internationalization, and sustainable practices to enhance the growth and competitiveness of selected SMEs in Bosnia and Herzegovina.
Results
The impact of the CompeteForward program on Blagoleks has been significant. Ivana Popović, the company’s director, shared the following feedback: “Thanks to the very kind and cooperative employees of SEEBA, I went through the BizEngine application, which aimed to determine the business health of the company I manage. The result of the analysis is a rather extensive report. It contains a GAP analysis, SWOT analysis, and extensive content guidelines for further business development aimed at sustainable growth.
Visit Blagoleks Reach out for your next project
