Using Innovation
to Drive the Transition of Munkens
“I am not sure how we would have survived our transformation without the support from SEEBA!”
Introduction
Munkens Hälsa is a Swedish family-owned producer of honey and ointments with a vibrant history that goes back for generations. The products are based on traditional monastery recipes originally created by the founder and the monk Reinhold Palminge.
Today, the heritage is proudly passed on to Kent-Åke Lönnberg, who transformed Munkens into what it is today, a brand with 100% focus on sustainability and respect for nature. Munkens has both its own beekeeping and production in and near Ramnäs. Munkens products have been around for over 50 years, always made of Swedish honey and beeswax.
Challenge
Re-structuring a business with a long market presence without affecting its operations is a quite difficult process. There was a great risk involved both for the business owner and us as the transition driver.
Munkens needed a partner they could trust and that would lead them through the change. SEEBA was in charge of re-doing their entire Business and Monetisation models. The main challenge was in implementing a new infrastructure and processes without our client, and his business, feeling it.
Solution
To ensure the long-term and sustainable results, the priority was given to the value chain and the projection of the desired state in terms of growth and sales for the following years. The emphasis was put on key areas related to scalability, channels and supply, in order to achieve balance between short and long term results. The transformation has been fully supported by the utilisation of digital tools and systems.
Results
Combining business and technology to drive sustainable growth is what we at SEEBA are great at. The tangible outcome of this project was a combination of improvements to the value chain and a custom platform for B2B & B2C sales. Emphasis was put on preparing the organization for a sustainable growth curve.
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