Nowadays you can barely find a business industry that doesn’t rely on something “digital”. As a matter of fact, entire industries are becoming digital.

This means your business is, too.

Whether we talk about adopting trends and technology, or your internal operations, businesses who stick to traditional are rapidly losing relevance in the market. On the one side, because of competitiveness, and on the other side, because of the change in consumer behavior whereas technology has become a great part of their everyday lives.

What can you do to remain competitive, and to ensure your business is running smoothly?

We recommend you start with creating a Digital Product, which is your existing, or a completely new product enabled by software that creates some sort of benefit to your customer.

By digitising an already existing product or process, you facilitate the connection of products, processes, services and systems through digital technologies. This enables you to increase efficiency and results in different business areas.

By creating new digital products or processes, you develop and deliver new digital experiences to your customers, which are the result of thorough research, ideation and design and are based on real data and actual user needs.

What does this look like in practice?

Let’s say you want to digitise an existing product or a process. The first thing you will do is map out what you already have, i.e. how your analog product works and what value it brings to the user. The second part is the Ideation process, where you try to find the best way to increase the user experience (by saving time or money, easing the product use and accessibility, automating processes, etc.).

Ideation needs to be followed by in-depth Research and Analysis which might even lead you to change your business model. Once you start Designing and Prototyping your digital product, your user and the value you want to provide need to be on top of your mind.

The great thing about digital products is that you can constantly iterate and enhance the overall experience for the users.

Some examples of great digital products are membership and learning platforms, online courses and webinars, software programs, audio and videobooks, etc. However, the best digital product is the one that will create the greatest benefit to your customer, hence the importance of good research.