Research from McKinsey & Company shows that investments in the transformation process, such as new technologies, are often perceived negatively within companies.
This is not due to the costs that may ruffle an organization, neither the implementation of new technologies. Rather, many digital transformations fail because of the people and them not understanding the reasons for this change.
Adopting a holistic approach is crucial, where this transformation should be perceived as an enterprise transformation with a directive centered around the customer. For what business can survive without its customer? The transformation of new technologies is not the end game, rather a transformation of the enterprise to revolve around the customers. What do they need? What problems are they facing? What can we do to make it easier for them?
Many digital transformations fail partly because of the fact that the effort is not focused on the customer and the team does have directions on how to plan, track or measure it.
Knowing why, what, when and how are the core competencies required for a successful transformation.
Before you delegate any actions to your team, the reasons have to be clear. This transformation must put the customers first, and you need to understand why your customers needs such a change and how a digital transformation will help them. This will also make your team understand why the company needs to change.
It is important to determine what kind of transformation is needed. Do you need to incorporate new technologies and a digital transformation is simply the way to do so? Or is this transformation needed in order to generate better outcomes? Or could this transformation bring a better customer experience? Make sure you are in a place where a digital transformation is the right solution and the answer to progress.
You need a plan for when you can expect improvements according to your strategy. These transformations are very complex, and improvements usually happen in incremental steps rather than at once.
You can only manage to achieve all of the above with the right tools. You and your team will need specific tools, suitable for your process, that enable your work. Without them, any company will struggle to achieve change. SEEBA provides a complete support to businesses in the digital transformation journey, delivering digital tools to support set strategies.
The point is that many digital transformations fail due to the scope of what it actually takes to deliver better customer experience, which is essential for any business – it is much broader than adopting the newest technology.
How does your company cope with the transformations in the digital era?