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Ensuring 40 Years of Growth Together With Us

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Annica AvelinCEO, VeTa-bolaget

“With the help of SEEBA, we created a long-term sustainable plan and strategy for our transition from traditional operations to the next generation of competence development companies. They also helped us implement our strategy and follow up the outcome. SEEBA has been the key to our digital transformation, from business support to practical implementation of tools and systems.”

Annica AvelinCEO, VeTa-bolagetvetabolaget.se
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Introduction

Vetabolaget is a member-owned education company that has been around for over 40 years. Founded by the industry, it democratises knowledge and ensures that the whole sector keeps the general quality as high as possible.

Vetabolaget has trained and certified more than 20.000 animal health care professionals in Nordic countries throughout the years. They currently offer more than 50 different courses, specialising in various fields.

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Challenge

The world has changed a lot during Vetabolaget’s over 40-years of existence. It was time to restructure and modernise their business model to ensure at least 40 more years of existence. Major global events, change in consumer behaviour and innovation are some of the leading factors that triggered the change process for Vetabolaget.

The transformation from the traditional way of doing business into the next generation "Edtech" company (Educational Technology) requires extensive knowledge, experience and the ability to understand the bigger picture. Such a transformation isn't something you do overnight.

The path is scary, full of risks and may seem far fetched. The main question was: How do we take the first step? And towards what?

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Solution

The first step we have made with the client was creating a growth plan and execution strategy, followed by development of visual identity and other fundamental business and technology aspects. The main focus was put onto building the e-commerce platform, as it would function as the backbone of the business itself.
Our solution has been optimised for both B2B and B2C sales as well as fully automated for the entire process of customer acquisition, ordering, fulfilment and tracking.

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Results

Having SEEBA at their side, Vetabolaget has in under 12 months, been able to digitalise their whole product offering. Going from exclusively offering physical courses, to launching the E-learning platform that enables them to do business both physically and digitally.

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Furthermore, Veta has strengthened its capacity by organising its internal operations better by using digital tools directly integrated with their website. As a result, they can now administer their courses more efficiently and through out of the box business reports they can analyse customer behaviours - allowing for continuous adjustment of strategies and plans, to better suit the needs of their members.

With the tools provided by SEEBA,
VeTA-bolaget now has full capacity to reach their business goals.


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