The most successful companies make plans for the upcoming year early on. Which strategies will be most effective in 2018? Go through the trends listed below and see how they can be incorporated into your marketing plan to make 2018 as effective as possible.
1. Master micro-moments
Mobile gadgets have proved to be a major influence in customer interaction and engagement. What surprises people is the concept of “micro-moments”, which has shifted to mobile phones. Countless of micro-moments stimulate the impulse to reach out for our mobile phones today, everything from long-term goals such as planning to buy a house, or something as small as finding the ingredients of a dish.
Customers expect you to meet their needs with reliable information, regardless of time and location. Today, people expect to find the answer to their question immediately. Therefore, it is important for you to have a useful, quick and easy access to the needed information.
2. Visualization is more important than ever
For all the exciting and informative things found on the web, there is usually a video attached to it today. With a video, people tend to accept and attach on a deeper level because of the use of visually rich elements that show a clear message. As a result, the audience is tempted to take significant action, such as liking, commenting and sharing your post.
Video gives you the opportunity to distinguish your brand from your competitors’. Video appeals to consumers more as a deeper message emerges. In order to be as competitive on the market as possible, video content may be worth investing in.
3. Native Ads
In order to achieve successful exposure, it is important to reach the right audience. Native advertising has become one of the most popular marketing methods. Many users encounter too many irrelevant and frustrating ads. Scrolling through a website where out-of-context ads pop up is a big no-no for the user. Native ads respond best to this issue.
Native ads can be presented in a non-disrputive way, blending in easily with the environment. The point is to put the right information in front of the viewer when it is actually needed and relevant.
4. Personalized and Customer-Centric Content
The core focus of a marketing plan will be to offer a personal experience for each customer. How do you know that each customer’s specific needs are met? The key is to move from traditional static content to more dynamically rich content. The best practice is to create a dynamic website and a smart automation plan that delivers good content. It will then create a unique experience for customers that match their specific needs and preferences. For example, you do not want to communicate the same message to new visitors as to your existing customers.
When brands associate with people it is personal, so the personalization of your content makes sense. This is the most powerful way to reach your customers as intended.
5. Invest in copywriters
It’s all about creating unique, personal and memorable content. It is important to invest in an experienced copywriter who can not only write unique and creative content, but who also have a wide knowledge base to move between different subjects and attract audiences from different industries. You want content that retains existing customers, which in turn attracts others through the known word-of-mouth method. The purpose is to create something that allows the customer to feel closer to your brand and to create trust through updated and authentic information.
6. Right data
With the right data, a marketer can better understand the customer behavior and what it takes to deliver attractive and personal content. This is especially important now with an increased focus on real time. The right data helps you create a customized campaign with a deeper understanding of the customer profile. This helps you to ensure that your message is consistent, customized and reaches each recipient in the perfect place and in perfect time. Getting right data will give you a better understanding of your target audience, leading to the development of better-suited products for the specific market.
If you get your customers to love your brand, they can be the reason for a positive reputation. But how do you transform a customer into a strong influencer?
There are different ways to achieve this, but the basic factor is to respond to the needs your customers actually have. If you offer solutions to their problems, it will be easy to make brand loyal. In order to really acquire a team of influencers, you must first understand the benefits that influencers can give.
The idea is to get the snowball effect. The influencers will promote your product in their circle, whether it’s a workplace, a social event, a friends gathering or a social media platform. The point is to express positive opinions and experiences regarding a brand to others you care about. The message triggers a chain reaction, where your customers tell their friends and families about you, and then that group will be impressed to try the brand and spread the word further.
You can have a product that offers a lot of benefits to its target market, but when a well-known person presents the product to an audience, it gets an extra boost. It’s all about the person-to-person interaction.
With increased digital technology, the scope for different companies and brands to interact with their target group is now boundless, and 2017 has been the most active year ever. It is therefore important to integrate these trends into your strategic plan for 2018. Being well prepared in time gives you a competitive edge.